Our Philosophies

• Strategies derived from the “Calories In / Calories Out” paradigm do NOT work.
• They only offer acute solutions to chronic problems
• They assume that many dynamic aspects of physiology are static
• You can almost always guarantee weight regain
• They're basis of multi-billion dollar weight-loss industry that fails the majority of its clients.
• Did you know: The Average weight regain after Calories In / Calories Out weight loss is 120% of weight lost.
• If Calories In / Calories Out strategies work to lose weight and keep it off, then you wouldn't be reading this!

• Elevating, or at least maintaining, resting metabolic rate while losing bodyfat is critical.
• If you use a strategy to lose weight at the cost of reducing your metabolic rate then you will gain the weight back.
• People who exercise properly burn more calories and more fat, even while they are sitting on the couch watching TV.

• Long term bodyfat reduction requires making chronic changes on how our bodies store and burn fuel.
• Maintaining your lean self after you lose bodyfat is the goal.
  To make sure that happens, you need to:
• Permanently increase your resting metabolic rate
• Train your body to burn more fat at rest as well as during activity and exercise
• Teach your body to store calories in the muscles as carbohydrate instead of in the fat cells

• Deprivation is neither necessary nor effective
• Did you know: that Not eating makes you fat
• Low Carb, Low Protein Diets don't work: depleting your body of protein or carbohydrate will not help you lose FAT
• Food should taste good and eating should be pleasurable.
• Eat to fuel your muscle cells but not your fat cells.